America Hospitality Institute

SALES & RETAIL EXCELLENCE

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About Course

Module 1.1: Understanding Customer Psychology

Video Content:

  • What motivates purchasing decisions
  • Reading buying signals
  • Creating value perception
  • Building trust and credibility

Module 1.2: Product Knowledge & Presentation

Video Content:

  • Features vs. benefits communication
  • Menu knowledge and upselling
  • Handling price objections
  • Cross-selling strategies

Module 1.3: Closing Techniques That Work

Video Content:

  • Natural closing methods
  • Overcoming hesitation
  • Payment processing excellence
  • Securing future business

Module 1.4: Building Customer Loyalty

Video Content:

  • Follow-up strategies
  • Personal service touches
  • Complaint resolution as an opportunity
  • Creating repeat customers

Course Content

Module 1.1

  • Understanding Customer Psychology
    06:47

Module 1.2

Module 1.3

Module 1.4

Materials

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